AAA embraces fast fashion
23 September 2005
Melbourne stock service supplier AAA Wholesale Fabrics has established an in-house print design division to service the fast fashion market.
Menachem Vorchheimer, CEO of AAA parent company AAA Trading said the company had appointed a graphic artist and invested in state-of-the art graphic design technology in order to offer clients a point of difference.
"The establishment of the graphic art service and the appointment of a graphic designer is really an acknowledgement of the importance of fast fashion, which is something that Australian fashion retailers are becoming increasingly attuned to," he said.
"We've developed a number of prints in folio form and clients have the option either to He added that the service would be offered at a "competitive rate", although smaller runs would carry a slightly higher price point.
"We can also produce a specific design for a customer for a competitive rate on the condition that they bring us business by using our fabric," he said.
Vorchheimer said he was not aware of any other companies providing an onshore in house textile design service on shore, adding that the service would target clients who wanted "to manufacture locally and do so in a cost effective manner."
The average turn around would be around three weeks, compared to the eight-week turnaround offered by most offshore suppliers, he added.
Over the past four years AAA Trading has expanded through bolt on acquisitions, increasing staff from around 30 to 110 and growing turnover by around 300 per cent.
Earlier this year the company -- which now offers total textiles solutions via offices across Australia and New Zealand -- moved to larger, enhanced warehousing facilities to accommodate recent growth.
"We are always open to opportunities for further expansion said Vorchheimer, adding that AAA would not rule out acquisitions of "local niche players".
"We might also venture overseas to gain access to the European fast fashion market if the right opportunity arose," he said.
source: http://www.ragtrader.com.au/archive/aaa-embraces-fast-fashion
23 September 2005
Melbourne stock service supplier AAA Wholesale Fabrics has established an in-house print design division to service the fast fashion market.
Menachem Vorchheimer, CEO of AAA parent company AAA Trading said the company had appointed a graphic artist and invested in state-of-the art graphic design technology in order to offer clients a point of difference.
"The establishment of the graphic art service and the appointment of a graphic designer is really an acknowledgement of the importance of fast fashion, which is something that Australian fashion retailers are becoming increasingly attuned to," he said.
"We've developed a number of prints in folio form and clients have the option either to He added that the service would be offered at a "competitive rate", although smaller runs would carry a slightly higher price point.
"We can also produce a specific design for a customer for a competitive rate on the condition that they bring us business by using our fabric," he said.
Vorchheimer said he was not aware of any other companies providing an onshore in house textile design service on shore, adding that the service would target clients who wanted "to manufacture locally and do so in a cost effective manner."
The average turn around would be around three weeks, compared to the eight-week turnaround offered by most offshore suppliers, he added.
Over the past four years AAA Trading has expanded through bolt on acquisitions, increasing staff from around 30 to 110 and growing turnover by around 300 per cent.
Earlier this year the company -- which now offers total textiles solutions via offices across Australia and New Zealand -- moved to larger, enhanced warehousing facilities to accommodate recent growth.
"We are always open to opportunities for further expansion said Vorchheimer, adding that AAA would not rule out acquisitions of "local niche players".
"We might also venture overseas to gain access to the European fast fashion market if the right opportunity arose," he said.
source: http://www.ragtrader.com.au/archive/aaa-embraces-fast-fashion